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JOYFUL

In the spring of 2023, GU's theme is "JOYFUL."
Reaffirm the joy of being fashionable
while valuing your own individuality.
Fashion will surely bring you happy days.
Wear clothes that make you smile.

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Since the launch of the brand, GU has been on
a path to sustainability.
As a global company creating responsible clothing,
we are committed to
a healthy planet, society, and people.