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Utility

A functional, practical style designed to adapt seamlessly to everyday scenarios—from the city to the outdoors.

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Pants
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Outerwear
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Shirts & Blouses
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Knitwear & Sweater
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Sweats & Hoodies
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Loungewear & Pajamas
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Innerwear & Underwear
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Bags & Accessories
Cold Weather Essentials
Cold Weather Essentials
FALL WINTER 2026
FALL WINTER 2026
GU × rokh
GU × rokh
New Arrivals
New Arrivals
WEEKLY DEALS
WEEKLY DEALS
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SALE

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GU × rokh

Arriving on 10/9(Fri)

L3_W_Classic

Classic

A casual, nostalgic style that reinterprets 1970s influences through a modern lens.

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search_W_Minimal

Minimal

A monochrome style that is simple, streamlined, and can be adapted to a wide range of occasions.

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L2.5_W_Playful Collection

Playful

An expressive, playful style that embraces the layering of vibrant colors and diverse patterns with a sense of freedom.

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L2.5_W_Sport

Sport

A colorful, cool street style inspired by sportswear from the 1980s and 1990s.

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L2.5_W_Cozy

Cozy

A style centered on loungewear and innerwear, characterized by pastel tones and a soft, comfortable feel against the skin.

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Outerwear Collection

An outerwear staple for the season.

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Puffy Touch Knit

Soft, brushed yarn creates a puffy feel with non-itchy comfort.

2026 FALL WINTER COLLECTION②

2026 FALL WINTER COLLECTION

Introducing six lifestyle concepts by Francesco Risso. Full fall collection now available.