From GU
SPECIAL COLLECTION
Inspiration for WOMEN
Pick UP for WOMEN
News for WOMEN
STORE

Information
Information
From GU
SPECIAL COLLECTION
Inspiration
Pick Up
News
STORE
key visual
key visual

GRAND OPENING SEPT 19

GU Flagship and Online Store is now open!
Enjoy trendy items, special collaboration and limited-time offers.

About GU

poster-image

The company was established in 2006 in Japan as a sister brand of UNIQLO and part of the Fast Retailing Group, and today has around 470 locations mainly in Japan, with a select number of stores throughout Asia. The brand name GU is derived from the Japanese word jiyu, which means free and unconfined.

Special Collaboration

GU x UNDERCOVER

GU will also reveal a new Men's collaboration with notable fashion brand UNDERCOVER. This will mark the first time the GU x UNDERCOVER collaboration will be available to customers outside of Asia. This collaboration offers a lineup that can be enjoyed by all genders, including pieces featuring detachable sleeves to create multiple silhouettes with one garment that can be worn casually.

Other Special Collection

ONE PIECE

ONE PIECE

Collaboration with the "TV anime ONE PIECE" which celebrates the 25th anniversary of its first broadcast.

View more >
GHOST IN THE SHELL S.A.C.

GHOST IN THE SHELL S.A.C.

Graphic T-shirt collection expresses a cyberpunk world where digital and analog are fused together.

View more >
MINIATURE LIFE by Tatsuya Tanaka

MINIATURE LIFE by Tatsuya Tanaka

T-shirt collection in collaboration with Miniature Photographer and Mitate Artist Tatsuya Tanaka.

View more >
Sanrio characters

Sanrio characters

From "Sanrio characters," a lineup of socks with retro-inspired embroidery of Cinnamoroll, Pochacco, and Pompompurin.

View more >
MUSIC

MUSIC

Collaboration with British rock band "Queen" and "The Rolling Stones".Sweatshirt collection with a vintage-like "blurred finish".

View more >
Kirby's Dream Land

Kirby's Dream Land

[Arriving 10/4]A collaboration with “Kirby's Dream Land” popular with people of all ages.

View more >

Limited-Time Offers

Don’t miss our special offers from 9/27 to 10/3.

WOMEN

Styling

MEN

Styling

Fall & Winter Preview

We have many trendy products with affordable price.

WOMEN

poster-image

Barrel Leg Pants

View more

Sets

View more

Puffy Touch Knit

View more

Cargo Bottoms

View more

Outerwear

View more

MEN

poster-image

Heavyweight Sweat Tops and Pants

View more

Barrel Leg Pants

View more

Brushy Knit

Cargo Pants

View more

Outerwear

View more

2024 FALL & WINTER COLLECTION

2024 FALL COLLECTION

2024 FALL COLLECTION

View more >
2024 WINTER COLLECTION

2024 WINTER COLLECTION

View more >

Store Information

GU NY SOHO

Location : 578 Broadway, New York, NY, 10012

Opening hours : 11am to 8pm

Special Opening Weekend Hours :
- Sept 19 [Thurs] : 9am to 8pm
- Sept 20 [Fri]- 22 [Sun] : 10am to 8pm

Products carried : Women's, Men's

No. of floors : Two floors [Ground floor, Cellar]

Online store

It will launch in the morning on Sept 19 [Thurs].

https://www.gu-global.com/us/en/

Membership Benefit

Join our community and save up to $20!

WELCOME COUPON $10 OFF on any $75+ purchase! ONLINE + IN-STORE

Create new account

Get $10 off your $75 Purchase

Create now >
DOWNLAD GU APP $10 OFF on any $75+ purchase! ONLINE + IN-STORE

Download GU App

Get $10 off your $75 Purchase

Download now >

Online Store & GU App Benefit

Whether you’re shopping in-store or online, Online Store &GU APP offers lots of handy features

Follow us

Membership is the best way to learn about new styles, collaborations, promotions, and more. Sign up for our email newsletter and follow our SNS.

GU NEW U

About us

View more our brand information.

View more >
Your feedback matters!

Your feedback matters!

Please help us get a better understanding what you may be looking for in the new store and online store.

Start survey >
UNIQLO

UNIQLO

Our sister brand, offers LifeWear essentials designed to elevate your everyday.

View more >