MAGAZINE
2025 Fall & Winter

2025 Fall & Winter Down Town Preppy

POWER OF SMILE

As the season slowly shifts, it’s the perfect time to discover a new you with a classic style.
Chic check patterns meet warm brown and beige tones that will flatter anyone. Cozy Melton outerwear—light as wool—is a must-have for layering.
Seasonless staples like denim and knits get a subtle update with a touch of classic flair.
Embrace the mood of fall and winter with a preppy style, refreshed with a street-inspired twist.
GU’s new “Downtown Preppy” collection brings excitement to your everyday outfit choices. Let your “What should I wear today?” moment be something to look forward to.

Article

  • Creative Direction & Production by
    Sutherland Inc.
  • Translation by Machiko Tanaka

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