Special Collaboration

Play in Style

British classic design, reimagined for how we dress today.
Comfortable, versatile, and designed for everyone, no matter how you wear it.
This collaboration with Rokh brings new freedom to everyday style.

(Left) A knit with a modern twist on classic winter patterns, tucked into a trench skirt for a polished look. Its peplum shape flares from the waist, making it just as chic worn untucked for a softer silhouette.

Peplum Knitted Pullover (rokh)

Warm Ribbed Turtleneck T-shirt

Trench Skirt (rokh)

Knitted Scrunchie (rokh)

(Right) With twin flap pockets across the chest, this checked hoodie strikes a perfect balance between classic and casual. Pair it with barrel-leg painter pants for a utilitarian look that feels effortlessly put together.

MEN Padded Quilted Jacket (rokh)

Barrel Leg Painter Pants (rokh)

A shirt dress layered with a chiffon tunic creates a gathered A-line silhouette that sways with every step. Each piece also works on its own, offering endless styling freedom. Add a bright blue beanie and a bracelet-style scrunchie for a cheerful pop of color.

2 Piece Shirt Mini Dress Set (rokh)

Warm Ribbed Turtleneck T-shirt

Ribbed Beanie

Knitted Scrunchie (rokh)

Ribbed High Socks

This eye-catching Cowichan sweater with a rabbit motif draws on vintage styles, personally chosen by the designer for its playful charm. The wrap pants, featured in the 2024–25 Fall/Winter season, return with a refined waist fit. A gender-inclusive design made to suit everyone.

Wrap Pants (rokh)

MEN Full-Zip Knitted Jacket (rokh)

A timeless staple and a trending favorite, the duffle coat gets a fresh update with a short length and removable hood—easy to style with any bottoms. Go tomboy-chic with a cap and balloon cargo pants, then finish with a cute twist with silver ballet flats.

Duffle Coat (rokh)

Dolman Sleeve Shirt

Cargo Pants (rokh)

Corduroy Cap (rokh)

A signature from rokh, this trench coat is reimagined as a two-piece set. The cropped jacket features voluminous, sculptural sleeves and a gathered back, forming a playful cocoon silhouette. A British heritage–inspired check lends classic appeal, while the set offers endless mix-and-match potential.

Short Trench CheckedCoat (rokh)

Trench Checked Skirt (rokh)

Nylon Socks

INTERVIEW WITH ROK HWANG

—The GU × rokh collaboration began in the Fall/Winter 2024–25 season. What’s the concept behind this third installment?

We began by asking: What are the everyday essentials people reach for? As we refined our ideas, we constantly considered how the pieces would be worn. We focused on comfort and the emotional experience of wearing each item—incorporating playful touches like pocket placements throughout the designs.

The ongoing theme of this collection is Play in Style. This season, we infused the lineup with a playful spirit through patchwork and jacquard details, while staying grounded in a classic approach. You’ll also notice an increase in lightweight outerwear made from soft fabrics—a response to the changing climate.
When reflecting on GU’s appeal, the phrase “everyone’s wardrobe” came to mind. After working on two previous collections, I’ve developed a deeper understanding of GU’s DNA. This time, I wanted to create original designs that truly embody that essence. We began by asking: What are the everyday essentials people reach for? As we refined our ideas, we constantly considered how the pieces would be worn. We focused on comfort and the emotional experience of wearing each item—incorporating playful touches like pocket placements throughout the designs.

―What updates have you made this time?

In the past two seasons, we focused on introducing fresh ideas to GU. This time, we created everyday essentials that naturally blend into people’s wardrobes—infused with a sense of youthfulness and playfulness. The color palette is chic and understated, making the pieces easy to incorporate into daily looks.

―What are the key pieces for this season?

The trench coat set featured here is standout. You can wear the top and bottom separately, or style the coat on its own—left open over a sweater or buttoned up for a beautifully structured look. The silhouette from the back is especially elegant. The set has a uniform-like feel, and the muted color makes it easy to mix and match. It’s a versatile piece we’re truly proud of!

―How did you decide on the 17-piece lineup (9 women’s styles, 5 men’s styles, and 3 accessories)?

We focused on balancing tops and bottoms so the pieces can be easily mixed and matched. They’re designed to work with whatever you already have in your wardrobe, and many of the items are styled to be worn by anyone, regardless of gender. One unique styling idea seen throughout the collection is layering pants under a trench skirt. Also, GU’s denim is truly impressive—I think it pairs beautifully with the jackets and knits from the GU × rokh line.

―Lastly, do you have any advice for GU customers?

What I really admire about GU customers is the way they enjoy fashion so freely and confidently. I’m always inspired when I see them mix my pieces with their own T-shirts or blouses—their creativity is incredible. Everyone brings their own personality to the look, and that’s what makes it so exciting. So my advice is simple: just have fun with it!

Rok Hwang

Born in Seoul, South Korea. Raised in Texas.
After graduating from Central Saint Martins in the United Kingdom, he launched his own brand, rokh, in 2016. Now based in London, and presents his collections in Paris Fashion Week, France.

See the styling