Concept
For our 20th anniversary, GU is turning a new chapter.
Introducing six lifestyle concepts by Francesco Risso. Mix what speaks to you. Match what surprises you. There are no rules. Only the freedom to make it your own.
Find your next style at GU.
A functional, practical style designed to adapt seamlessly to everyday scenarios—from the city to the outdoors.
Francesco Risso
After studying fashion in Florence, New York, and London, Italian-born Francesco Risso spent a decade gaining extensive design experience at leading luxury brands, while developing a rigorous approach to narrative and craft. During his time as Creative Director at an Italian luxury fashion house, he shaped a boldly original vision inspired by music, art, and cultural exploration. A passionate educator, Risso has held guest positions at the world's top art and design schools. He is now Creative Director at GU.
Men's GU Utility
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