GU

special-event_M_Weekly Deals

Get up to $10 off trending items

feature_M_Detective Conan

Detective Conan

Just Arrived

L2.5_M_Pants Collection

Pants Collection

Barrel Leg Jeans

$34.90

$39.90

Limited Time Offers until 4/9(Thu)

L2.5_M_T-shirts Collection

T-shirts Collection

Dry boxy T-shirt

$9.90

$14.90

Limited Time Offers until 4/9(Thu)

L3_M_Shorts Collection

Shorts Collection

Jorts

$19.90

L2.5_M_Shirts & Polos Collection

Shirts Collection

Dry Coach Shirt

$24.90

$29.90

Limited Time Offers until 4/9(Thu)

L2.5_M_Sweat Tops Collection

Sweat Tops Collection

Double Face Sweat Full-Zip Hoodie

$29.90

$39.90

Limited Time Offers until 4/9(Thu)

search_M_Spring SALE

Spring SALE

Denim Oversized Shirt

$19.90

SALE

L2.5_M_Outerwear Collection

Outerwear Collection

Cotton Zip Up jacket

$59.90

Best Sellers

Super Wide Cargo Pants

$39.90

search_M_New Arrivals

New Arrivals

Washable Knitted Polo Shirt

$29.90

2026 Summer Collection

When you wear boho style, Let's go on a little summer adventure.

L2.5_M_Knitwear & Sweater Collection

Knitwear & Sweater Collection

Washable Knitted T-Shirt

$29.90

L2.5_M_Bags & Accessories Collection

Bags & Accessories Collection

Cocoon shoulder bag

$39.90

L2.5_M_Innerwear & Underwear Collection

Innerwear & Underwear Collection

Cotton Color Crew Neck T-Shirt

$6.90

special-feature_WM_What’s GU?

What’s GU?

GU brings you trend-forward fashion with a touch of Tokyo. GU derives its name from the Japanese word for freedom and is pronounced “jee-you”. GU enables freedom of individuality and self-expression through style. With a focus on value, versatility and the latest trends, GU helps you explore your personal style and embrace a fresh, new you - with looks you love, at prices you’ll love even more.

GU × UNDERCOVER

Based on the concept of “SILENT/NOISE,” offering playful designs and unstructured styling.

GU × ENGINEERED GARMENTS

Arriving on 4/17(Fri)