GU derives its name from the Japanese word for freedom and is pronounced "jee-you".
GU enables freedom of individuality and self-expression through style.
With a focus on value, versatility and the latest trends, GU helps you explore your personal style and embrace a fresh, new you - with looks you love, at prices you'll love even more.
GU is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo (which also operates the UNIQLO brand).
GU was established in 2006 and currently operates approximately 480 stores in Asia,
with e-commerce sites in Taiwan, Hong Kong and Japan.
GU arrived in the United States in 2024,
opening its first flagship store outside Asia in SoHo, New York, as well as the www.gu-global.com online store.
The brand's collections are characterized by their versatility and cater to various occasions and personal styles.
It’s about trying out the latest looks. About enjoying quality without overspending. About discovering versatile, trend-forward designs in curated mini collections that maximize your style. So set your fashion free and say hello to the new you.
GU is promoting the “RE.GU” project. It is an action to recycle and reuse all products. The clothes you no longer wear will be given to other people in need.
GU NY SOHO
Location : 578 Broadway, New York, NY, 10012
Opening hours : 11am to 8pm
Products carried : Women's, Men's
No. of floors : Two floors (Ground floor, Cellar)
GU Online store
https://www.gu-global.com/us/en/
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