THE POWER OF CLOTHING / GU Sustainability

We believe we can turn the power of clothing into a force for good.
By designing, making and selling good clothing,
we can make the world a better place.
Good clothing means simple clothing, high in quality, and built to last.
It's clothing that enriches the lives of people
who wear it by giving them comfort, protection and pleasure.
It is produced in a way that is harmonious with nature,
without excessive burden on the environment.
Good clothing is made by people of diverse backgrounds
working with energy and enthusiasm, under conditions
where their health, safety and human rights are respected and upheld.
And we will extend this same spirit to our customers and all our stakeholders,
working with them to aspire to a better society where we all thrive.
This is our promise: to always work toward a better, more sustainable society.