THE POWER OF CLOTHING / GU Sustainability

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MAKING CLOTHES
LAST LONGER

​To continue to wear your clothes with care

Enjoy wearing the same clothes for a long time. This is also a sustainable action that you can start right away. In order to wear clothes for a long time, daily care is the most important thing. However, it is difficult to continue something that is troublesome. So, we will teach you some ideas for caring for your clothes that will dramatically simplify your daily care.

#1 Sustainable ways to keep your cotton shirts in good condition for a long time

#1 Wear your cotton shirt for longer
Sustainable things you can do to

Because we want you to enjoy your favorite clothes for a long time.
We will introduce what you can do to keep wearing your cotton shirts for a long time, depending on your concerns.

Problem 1

It gets wrinkled after washing and I don't feel like wearing it.

Have you ever washed a cotton shirt only to find it wrinkled and unwearable?
With a little extra care when washing, you can prevent wrinkles.

  • Reduced dehydration time

    Reduced dehydration time

    The standard spin cycle on a washing machine is long for shirts and can cause severe wrinkles, so set the spin cycle to about one minute.

  • Stretch the seams before drying

    Stretch the seams before drying

    Sewn parts such as collars and buttons will shrink when washed. After spin-drying, while the garment is still wet, pull the sewn parts in the direction of the seams with your hands.

Problem 2

Ironing is a hassle

Do you want to wear a crisp cotton shirt, but find the time-consuming ironing process a hassle? With a few tips, you can reduce ironing time and electricity consumption.

  • Shake out your shirts and reduce ironing time

    Shake out your shirt,
    Reduces ironing time

    Shake your shirts from top to bottom when hanging them out to dry to remove large wrinkles and reduce ironing time.

  • "Steam" and "Slide" back and forth

    "Steam" and "Slide" back and forth

    When ironing, use steam to soften the fabric as you go, then turn off the steam and press firmly as you go back. This effectively creates a crisp finish.

Reducing your ironing time by 1 minute will reduce your electricity consumption by 20Wh*.
This cotton shirt reduces the burden on the environment,
GU is committed to reducing the environmental impact of its production processes.

Go to the FR Material Factory Environmental Program page arrow
*When powered continuously on an iron with a power consumption of 1200W.
*Electricity consumption varies depending on the product, usage environment, and usage conditions.

Being able to continue wearing your favorite clothes for as long as you like, and recycling clothes that are no longer needed - we at GU believe this is the ideal of sustainability.
In order to make efficient use of precious resources and reduce waste, we hope you will continue to enjoy wearing your carefully made cotton shirts for a long time.

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