Take care of your clothes and wear them for a long time.
What we can do
Sustainability.
Take good care of your clothes and wear them for a long time.
To protect the global environment
During the life cycle of clothing, from production to wearing,
Did you know that the process of caring for your pet places a heavy burden on the environment?
For example, one-quarter* of all water used at home comes from laundry.
And taking good care of your clothes until they reach their end of life is also good for the environment.
Proper maintenance not only saves electricity and water,
It also helps reduce the wear and tear on your clothes.
The correct way to care for your clothes to make them last longer, and tips to save money and water,
We'll also show you how each step of the laundry process impacts the environment.
*Source: Ministry of the Environment
Washing frequency
Wash at an appropriate frequency. Brush and spot clean.
You can refresh your clothes just by hanging them out to dry.
(For hygiene reasons, we recommend washing clothing that comes into direct contact with the skin frequently.)
In fact, we often wash our clothes more frequently than necessary.
By simply reducing the number of times you wash clothes other than those that come into direct contact with your skin, such as underwear and T-shirts,
This actively contributes to reducing energy consumption and extends the life of clothing.
*Source: Clevercare
water saving
-100L
If you skip one wash,
It can save 60-100L of water.
*Source: Our research
washing machine
Choose a washing machine that is energy efficient.
You can judge energy-saving performance by looking at catalogs, manuals, and energy-saving labels. Drum-type washing machines are highly water-efficient and more effective at preventing microfibers from falling out and being discharged. *Source: Clevercare
Power saving
-70%
Using a highly energy-efficient washing machine can reduce your electricity consumption by 47-70%.*
If your washing machine has a sensor that uses just the right amount of water, you can also save water.
*Source: Research conducted by our company (*Comparing power consumption (Wh) during washing and drying between washing machines with similar rated capacities)
Microfiber
-70%
Research has shown that drum-type washing machines can reduce microfiber emissions by approximately 70%.
*Source: The Microfibre Consortium
laundry net
Wash gently using a laundry net.
Washing clothes in a laundry net will reduce friction and help them last longer.
It is also effective in reducing microfiber pollution.
*Source: The Microfibre Consortium
temperature
When washing in the washing machine, use the lowest temperature possible.
According to the label, at low temperatures such as below 40°C or below 30°C,
Try to change from warm to cold water whenever possible.
By choosing the right detergent, you can clean your clothes at low temperatures.
*Source: Clevercare
Power saving
-50%
Set the washing machine temperature according to the label instructions.
By lowering the temperature to below 40°C or 30°C
Uses half the power.
*Source: Clevercare
rinse
Reduce rinsing to save water and laundry time.
By using a detergent that requires only one rinse,
This saves water and time.
*Source: Kao "Lifestyle Research" website
water saving
-57L
A full-automatic vertical washing machine uses approximately 4-57L of laundry with one rinse.
Save approximately 11-33L of water with a drum-type washing machine.
**Source: Kao (Kao survey, March 2013)
Drying
Hang out your laundry and let it dry naturally without using a dryer.
This keeps your clothes in better condition and makes them last longer than using a dryer.
Air drying does not use electricity and saves energy.
(If the label recommends drying in the shade,
Dry inside out in a place away from direct sunlight.
Power saving
-2500Wh
By not using a dryer, you can reduce your electricity consumption by 550 to 2500Wh per load.
*Source: Our research
Take good care of it,
After wearing it for a long time, recycle it.
For GU clothes that you can no longer wear,
Please bring it to a GU store.
I will use this experience to achieve my next goal in the next place.
