WARM PADDED & Puffer Collection

WARM PADDED Parka

Limited Time Offers until 12/25(Thu)

Pants Collection

Barrel Leg Jeans

Limited Time Offers until 12/25(Thu)

Don't Miss Out on Unbeatable Deals!

Corduroy Zip-Up Shirt Jacket

SALE

Sweat Tops & Pants Collection

Heavy Weight Sweat Full-Zip Hoodie

Limited Time Offers until 12/25(Thu)

New Arrivals

WARM PADDED Flight Jacket

Knitwear & Sweater Collection

Puffy Touch Knit V Neck Cardigan

SALE

Holiday Gift Guide

Find the perfect gift this season from cozy classics to statement pieces.

COZY MELTON Collection

COZY MELTON Stand Zip Up Jacket

SALE

Shirts Collection

Denim oversized shirt

Limited Time Offers until 12/25(Thu)

Bags & Accessories Collection

Soft Nylon Cocoon Shoulder Bag

Limited Time Offers until 12/25(Thu)

T-Shirts Collection

Dry Ponte T-shirt

Loungewear & Pajamas Collection

Marshmallow Feel Pullover

What’s GU?

GU brings you trend-forward fashion with a touch of Tokyo.​ GU derives its name from the Japanese word for freedom and is pronounced “jee-you”. ​ GU enables freedom of individuality and self-expression through style. ​ With a focus on value, versatility and the latest trends, GU helps you explore your personal style and embrace a fresh, new you - with looks you love, at prices you’ll love even more. ​

GU STYLE EDIT

Discover 12 curated features packed with GU’s fall/winter styles! Get excited about your daily outfit choices with the fresh new 'Downtown Preppy' look