The collaboration between GU and rokh.​ The Spring/Summer 2026 collection features jacquard fabrics, peplum silhouettes, and other “Play in Style” pieces that bring a sense of nostalgia.​ Modern meets classic. Romantic meets utility.　By layering contrasts, express a style that feels free, personal, and entirely your own.​

Born in Seoul, South Korea and raised in Austin in​ the United States, Rok Hwang graduated from Central Saint Martins in England,​where he gained prominence when he received an award for his master’s collection.​ After graduating with a master’s degree, Rok started his own brand in 2016. Currently​ based in London, he presents his collections in Paris. Drawing on a variety of​ roots, his collections seamlessly blend classic aesthetics with fresh​ perspectives, presenting timeless clothes that can be worn throughout the​ season.​