Pants Collection

Super Wide Cargo Pants

$39.90

GU × UNDERCOVER

Based on the concept of “SILENT/NOISE,” offering playful designs and unstructured styling.

Shirts Collection

Textured Shirt

$29.90

SALE

Lily Yarn Crew Neck Cardigan

$19.90

$39.90

SALE

Shorts Collection

Jorts

$19.90

Sweat Tops Collection

Heavy Weight Sweat Hoodie

$29.90

$39.90

Limited Time Offers until 3/26(Thu)

T-shirts Collection

Sweat Look T-shirt

$19.90

Jeans Collection

Super Wide Jeans

$39.90

Outerwear Collection

Cotton Zip Up jacket

$59.90

New Arrivals

Dry Waffle T-Shirt

$19.90

2026 Summer Collection

When you wear boho style, Let's go on a little summer adventure.

Best Sellers

Heavy Cotton Barrel Leg Pants

$39.90

Knitwear & Sweater Collection

Lily Yarn Crew Neck Sweater

$19.90

$39.90

SALE

Bags & Accessories Collection

Soft Nylon Cocoon Shoulder Bag

$19.90

$29.90

Limited Time Offers until 3/26(Thu)

Innerwear & Underwear Collection

Socks Buy 2 for $8.9, more than 3pcs for $4.45 each

$4.90

What’s GU?

GU brings you trend-forward fashion with a touch of Tokyo. GU derives its name from the Japanese word for freedom and is pronounced “jee-you”. GU enables freedom of individuality and self-expression through style. With a focus on value, versatility and the latest trends, GU helps you explore your personal style and embrace a fresh, new you - with looks you love, at prices you’ll love even more.