What’s GU?
GU brings you trend-forward fashion with a touch of Tokyo.
GU derives its name from the Japanese word for freedom and is pronounced “jee-you”.
GU enables freedom of individuality and self-expression through style.
With a focus on value, versatility and the latest trends, GU helps you explore your personal style and embrace a fresh, new you - with looks you love, at prices you’ll love even more.
