#Japan

CLOTHING SUPPORT
for CHILDREN

GU x 24-Hour TV
Charity Committee

24 Hour TV Charity Committee
As part of our support activities, we provide support to children in orphanages.
We provided an opportunity for coordination experience.

On Thursday, April 3, 2025, GU, together with the 24-Hour Television Charity Committee, held an experience event for children living at the Toyama Municipal Aiikuen Children's Home, where they could enjoy coordinating fashion outfits.

This event is a project that uses donations collected during the 24-Hour Television program to give children the experience of choosing their own favorite clothes. GU wanted to offer children a special experience that would allow them to experience the joy of fashion, so they decided to not only provide an opportunity to choose clothes, but also to experience coordinating outfits.

On the day, we reserved the time before the store opened, and the children were divided into groups of three, consisting of two children and one staff member, and enjoyed choosing their outfits. The children seemed nervous at first, but it was impressive to see them engrossed in thinking about their styling, saying things like, "I wonder if this will go well with this T-shirt?", "Choosing clothes is fun," and "I'll wear this when I go out tomorrow!", changing into the clothes they had chosen, and looking themselves in the mirror with a happy look on their faces.