GU × rokh
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Utility
A functional, practical style designed to adapt seamlessly to everyday scenarios—from the city to the outdoors.
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Outerwear Collection
Lightweight layers to warm winter essentials. Find the perfect finish to every look.
Limited-Time Offers
Discover offers on everyday essentials and trending favorites.
Classic
A casual, nostalgic style that reinterprets 1970s influences through a modern lens.
Minimal
A monochrome style that is simple, streamlined, and can be adapted to a wide range of occasions.
Playful
An expressive, playful style that embraces the layering of vibrant colors and diverse patterns with a sense of freedom.
Cozy
A style centered on loungewear and innerwear, characterized by pastel tones and a soft, comfortable feel against the skin.
Puffy Touch Knit
Soft, brushed yarn creates a puffy feel with non-itchy comfort.
2026 FALL WINTER COLLECTION
Introducing six lifestyle concepts by Francesco Risso. Full fall collection now available.
