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Stay tuned for exciting updates and special offers on our grand opening day.
The company was established in 2006 in Japan as a sister brand of UNIQLO and part of the Fast Retailing Group, and today has around 470 locations mainly in Japan, with a select number of stores throughout Asia. The brand name GU is derived from the Japanese word jiyu, which means free and unconfined.
Hey NYC! Join us for our Grand Opening Weekend Sept 19 - Sept 22! We’ll be celebrating the launch of our SoHo Flagship store with fun-filled giveaways. Meet us in line each morning for chances to win exclusive prizes and enjoy treats from NYC favorites like Taiyaki NYC all weekend.

Special tote bag
The first 300 shoppers each day during the weekend will receive a custom tote bag, curated with GU favorites, as our gift to you, with your purchase of $100 or more. Lucky winners will find surprises valued up to $250! Renowned artist and curator Shantell Martin, has designed 4 one-of-a-kind tote bags depicting scenes from Tokyo and NYC in her distinctive style, exclusively for GU.

Partiful
RSVP and follow us on Partiful HERE. We’ll be keeping you up to date on everything happening during our opening weekend. You won’t want to miss a thing!
View more >GU will also reveal a new Men's collaboration with notable fashion brand Undercover. This will mark the first time the GU x Undercover collaboration will be available to customers outside of Asia. This collaboration offers a lineup that can be enjoyed by all genders, including pieces featuring detachable sleeves to create multiple silhouettes with one garment that can be worn casually.

ONE PIECE
Collaboration with the "TV anime ONE PIECE" which celebrates the 25th anniversary of its first broadcast.
View more >
GHOST IN THE SHELL S.A.C.
Graphic T-shirt collection expresses a cyberpunk world where digital and analog are fused together.
View more >
MINIATURE LIFE by Tatsuya Tanaka
T-shirt collection in collaboration with Miniature Photographer and Mitate Artist Tatsuya Tanaka.
View more >
Sanrio characters
From "Sanrio characters," a lineup of socks with retro-inspired embroidery of Cinnamoroll, Pochacco, and Pompompurin.
View more >
MUSIC
Collaboration with British rock band "Queen" and "The Rolling Stones".Sweatshirt collection with a vintage-like "blurred finish".
View more >Don’t miss our special offers from 9/19 to 9/26.
Buy more, save more.
Buy more, save more.
We have many trendy products with affordable price.
These items will launch 9/23.
Location : 578 Broadway, New York, NY, 10012
Opening hours : 11am to 8pm
Special Opening Weekend Hours :
- Sept 19 [Thurs] : 9am to 8pm
- Sept 20 [Fri]- 22 [Sun] : 10am to 8pm
Products carried : Women's, Men's
No. of floors : Two floors [Ground floor, Cellar]
It will launch in the morning on Sept 19 [Thurs].
https://www.gu-global.com/us/en/
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