From GU
SPECIAL COLLECTION
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STORE

Information
Information
From GU
SPECIAL COLLECTION
Inspiration
Pick Up
News
STORE
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GRAND OPENING

SEPT 19 2024

We are thrilled to announce our Flagship and Online Store grand opening date! After months of preparation, we are excited to bring you a "New" shopping experience.

Stay tuned for exciting updates and special offers on our grand opening day.

About GU

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The company was established in 2006 in Japan as a sister brand of UNIQLO and part of the Fast Retailing Group, and today has around 470 locations mainly in Japan, with a select number of stores throughout Asia. The brand name GU is derived from the Japanese word jiyu, which means free and unconfined.

Special Event

Hey NYC! Join us for our Grand Opening Weekend Sept 19 - Sept 22! We’ll be celebrating the launch of our SoHo Flagship store with fun-filled giveaways. Meet us in line each morning for chances to win exclusive prizes and enjoy treats from NYC favorites like Taiyaki NYC all weekend.

Special tote bag

Special tote bag

The first 300 shoppers each day during the weekend will receive a custom tote bag, curated with GU favorites, as our gift to you, with your purchase of $100 or more. Lucky winners will find surprises valued up to $250! Renowned artist and curator Shantell Martin, has designed 4 one-of-a-kind tote bags depicting scenes from Tokyo and NYC in her distinctive style, exclusively for GU.

Partiful

Partiful

RSVP and follow us on Partiful HERE. We’ll be keeping you up to date on everything happening during our opening weekend. You won’t want to miss a thing!

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Special Collaboration

GU x UNDERCOVER

GU will also reveal a new Men's collaboration with notable fashion brand Undercover. This will mark the first time the GU x Undercover collaboration will be available to customers outside of Asia. This collaboration offers a lineup that can be enjoyed by all genders, including pieces featuring detachable sleeves to create multiple silhouettes with one garment that can be worn casually.

Other Special Collection

ONE PIECE

ONE PIECE

Collaboration with the "TV anime ONE PIECE" which celebrates the 25th anniversary of its first broadcast.

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GHOST IN THE SHELL S.A.C.

GHOST IN THE SHELL S.A.C.

Graphic T-shirt collection expresses a cyberpunk world where digital and analog are fused together.

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MINIATURE LIFE by Tatsuya Tanaka

MINIATURE LIFE by Tatsuya Tanaka

T-shirt collection in collaboration with Miniature Photographer and Mitate Artist Tatsuya Tanaka.

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Sanrio characters

Sanrio characters

From "Sanrio characters," a lineup of socks with retro-inspired embroidery of Cinnamoroll, Pochacco, and Pompompurin.

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MUSIC

MUSIC

Collaboration with British rock band "Queen" and "The Rolling Stones".Sweatshirt collection with a vintage-like "blurred finish".

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Limited-Time Offers

Don’t miss our special offers from 9/19 to 9/26.

WOMEN

Styling

Buy more, save more.

MEN

Styling

Buy more, save more.

Fall & Winter Preview

We have many trendy products with affordable price.

WOMEN

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Barrel Leg Pants

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Sets

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Puffy Touch Knit

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Cargo Bottoms

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Outerwear

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MEN

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Heavyweight Sweat Tops and Pants

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Barrel Leg Pants

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Brushy Knit

These items will launch 9/23.

Cargo Pants

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Outerwear

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Fall 2024 Preview

Check out our Fall collection.

Store Information

GU NY SOHO

Location : 578 Broadway, New York, NY, 10012

Opening hours : 11am to 8pm

Special Opening Weekend Hours :
- Sept 19 [Thurs] : 9am to 8pm
- Sept 20 [Fri]- 22 [Sun] : 10am to 8pm

Products carried : Women's, Men's

No. of floors : Two floors [Ground floor, Cellar]

Online store

It will launch in the morning on Sept 19 [Thurs].

https://www.gu-global.com/us/en/

Get Coupon

Create new Online account and get $10off coupon.

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Online Store benefit

Whether you’re shopping in-store or online, Online Store offers lots of handy features

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Membership is the best way to learn about new styles, collaborations, promotions, and more. Sign up for our email newsletter and follow our SNS.

GU NEW U

About us

View more our brand information.

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